Comments on: Tapping Today’s Culture? Swiffer Vs. Target http://storybleed.com/2009/08/tapping-today%e2%80%99s-culture-swiffer-vs-target/ Find yourself where stories blur the lines. Thu, 09 Feb 2012 07:32:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Elisa Camahort Page http://storybleed.com/2009/08/tapping-today%e2%80%99s-culture-swiffer-vs-target/comment-page-1/#comment-12337 Elisa Camahort Page Tue, 18 Aug 2009 14:31:10 +0000 http://www.storybleed.com/?p=2378#comment-12337 "One more thing: do non-women-focused conferences have sponsored manly beer and sports caves with lawn mower and power tool demonstrations? " Um. Yes! As a refugee from a couple of male-dominated (not male-focused, I should add) industries, I've seen booths where one could meet a Playboy bunny, booths where one could shoot baskets, booths where technology was demonstrated by showing sports 24/7 (and not just at the Sports Channel booth), and of course at most booths, it was always beer that was the libation offered. Social Luxe was not a BlogHer event, and Swiffer not a BlogHer sponsor, so I can't comment on what went into planning that particular activity. But I've seen the conventional wisdom floating around that only women and their interests get exaggerated and stereotyped, and my personal experience is that it's not true. At BlogHer itself we did have Tide and Clorox as sponsors. We also had HP, Intel, Microsoft. Sometimes my life does indeed feel like it's dominated by the 3 big Cs: Cooking, Cleaning and Computers. No kids necessary to have a house to clean, a mouth (my own) to feed, and an operating system to upgrade :) “One more thing: do non-women-focused conferences have sponsored manly beer and sports caves with lawn mower and power tool demonstrations? ”

Um. Yes!

As a refugee from a couple of male-dominated (not male-focused, I should add) industries, I’ve seen booths where one could meet a Playboy bunny, booths where one could shoot baskets, booths where technology was demonstrated by showing sports 24/7 (and not just at the Sports Channel booth), and of course at most booths, it was always beer that was the libation offered.

Social Luxe was not a BlogHer event, and Swiffer not a BlogHer sponsor, so I can’t comment on what went into planning that particular activity. But I’ve seen the conventional wisdom floating around that only women and their interests get exaggerated and stereotyped, and my personal experience is that it’s not true.

At BlogHer itself we did have Tide and Clorox as sponsors. We also had HP, Intel, Microsoft. Sometimes my life does indeed feel like it’s dominated by the 3 big Cs: Cooking, Cleaning and Computers. No kids necessary to have a house to clean, a mouth (my own) to feed, and an operating system to upgrade :)

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